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World's Tallest Roses Reign at 2007 Rose Parade makes history with spectacular 5+ foot tall eco-blooms

Pasadena, Calif. (December 28, 2006) – Billions of flowers have adorned the floats of the Rose Parade in its 117-year history, but never a rose that stands as tall as the Rose Queen herself… until this year.

Organic Bouquet (, the eco-flower pioneer, announces the debut of the World's Tallest Roses at the 118th Rose Parade in Pasadena, where they will grace the float of the 89th Rose Queen, Mary McCluggage, as well as the Santa Fe Springs float.

The first certified sustainably grown flowers ever used in Rose Parade history, these magnificent red roses grow naturally 5-6 feet tall, each stem boasting a large head which opens to an astonishing four inches in diameter, creating a sea of lush red rose petals.

"These spectacular roses fit perfectly with the parade's theme, Our Good Nature," said Gerald Prolman, founder and CEO of "The beauty of even the most stunning flower is enhanced when it is grown in a socially and environmentally responsible manner."

How do these roses get so big? A combination of natural factors have come together to create this extreme rose. At the equator, on an Ecuadorian farm, nestled between two volcanoes at more than 9,600 feet, Organic Bouquet's World's Tallest Roses enjoy days of prolonged sunlight and cool nights which allow these super-sized beauties to flourish beyond expectation.

These natural blooms are non-genetically engineered and are certified sustainably grown by Veriflora™, an international eco-floral certification standard that verifies social, environmental, ecological, and quality management practices.

Mr. Prolman, who established in 2001, has led the eco-flower market by developing supplies in more than five countries and promoting the need for eco-flowers on a global scale.

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.