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Organic shoppers can now smell the roses debut's world's first certified-organic fragrant rose

San Francisco (June 25, 2007) –—pioneer of the $150 million eco-friendly flower market—today introduced Vitality, the world's first certified-organic fragrant rose for commercial distribution.

"In the 25 years that I've been in the floral business we've seen a gradual trade off—roses last longer but they've lost their fragrance," said master florist Cherrie Silverman, staff floral designer for The Tournament of Roses Parade. "These Vitality roses smell like heaven!"

Known as an international symbol of romance and elegance, the sweet aroma of roses has fallen victim in recent decades to the demands of industrial-scale production, which favor practical genetic attributes such as durability and higher yields over fragrance.

However, after three years of careful selection and cultivation, and Nevado Roses Ecuador—one of the world's most highly respected commercial rose growers—successfully developed the first fragrant rose that grows viably within organic farming standards, the USDA-accredited system that builds rich, fertile soil and utilizes natural defense mechanisms to combat pests and plant diseases.

"From its spectacular opening to its seductive perfume, Vitality offers a potent and sensually arousing fragrance that will leave the recipient reeling with delight," said Gerald Prolman, CEO of

Vitality, a bright white rose that grows to nearly two feet long with an abundance of petals that open like a garden rose, makes its market debut with master florists in select markets across the nation this week.

"They're the most wonderfully scented roses I've smelled in years. Absolutely exquisite." said Hollywood florist Abe Gonzalez whose clients include 21st Century Fox, Paramount, and Shaquille O'Neal. "They bring back memories of my grandmother's garden—perfect for a classical arrangement.

About Organic Bouquet: Established in 2001, Organic Bouquet ( is the world's first online organic florist. Organic Bouquet is at the forefront of a profound and rapid transformation of the $20 billion floral market, setting a new standard that upholds the well being of farm workers, the protection of ecosystems, and the preservation of the Earth, while providing consumers with the highest quality products available.

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.