Purchasing Power Fuels Clean-Up Efforts in the Gulf
ORLANDO, Fla.--July 13, 2010 Thanks to a partnership between Organic Bouquet, the nation’s leading supplier of earth-friendly flowers and gifts, and three not-for-profit organizations: The Nature Conservancy, National Wildlife Federation and Ocean Conservancy, consumers are now empowered to make a considerable contribution to cleaning up the oil that continues to threaten the Gulf. With each online purchase of flowers and gifts from the Gulf Relief Collection, Organic Bouquet will donate $10 to their philanthropic partners to aid in their efforts to provide environmental relief. “We decided to form a partnership and unite forces in hopes of generating a movement among consumers to use their purchasing power to make a difference in the Gulf. Our Gulf Relief Collection gives everyone, even people who live thousands of miles away from the Gulf, the opportunity to help make a difference,” explains Robert McLaughlin, CEO of Organic Bouquet.
The idea to create a Gulf Relief partnership stemmed from a shared vision of giving back and protecting the environment. “Organic Bouquet and The Nature’s Conservancy have been partners for several years through the ‘Flowers for Good Program’. Together we have made significant progress in protecting nature and preserving life,” explains Jackie Held, Manager of Marketing Partnerships. “The contributions from the Gulf Relief Collection will assist The Nature’s Conservancy’s efforts in the Gulf focused on minimizing impacts of the spill-ensuring coastal protection and restoration across the Gulf.”
The desire to make our planet healthier is apparent in all areas of Organic Bouquet’s operation, right down to the packaging and shipping. “Organic Bouquet’s commitment to the Gulf of Mexico during this time of need makes them the perfect partner for Ocean Conservancy as we continue our efforts in the region to provide relief to affected communities and the environment. We must do what we can to restore the health of our ocean – it is the life support system for our planet,” said Kelly Ricaurte, Associate Director of Media Affairs, Ocean Conservancy. “We are grateful that Organic Bouquet is reaching out to consumers and empowering them to take action. The heightened awareness and the donations will greatly support our efforts to restore the affected habitats,” explains Christine Dorsey, Media Director, The National Wildlife Federation.
Using flowers and gifts to make a difference in the world is not a new concept to Organic Bouquet. The company’s mission-based business model has been well received by consumers and as a result the company has been able to donate thousands of dollars to charitable causes over the last 3 years. “Consumers know that with every purchase from Organic Bouquet, you are protecting the environment and improving the lives of all,” adds McLaughlin. “We believe the Gulf Relief Collection will be an enormous success and consumers will use their purchasing power to show support.”
For more information about Organic Bouquet and their Gulf Relief Collection, please visit http://www.organicbouquet.com
OrganicBouquet.com is a mission-based company that cares about environmental, social and economic sustainability. We invite you to join us in our efforts to make a positive impact on the world. With every purchase from OrganicBouquet.com, you are improving the life of a grower or artisan and protecting the environment for generations to come.
Organic Bouquet flowers are organically grown and have been certified by third-party agencies, such as USDA, Fair Trade or Rainforest Alliance. Our packaging is gentle on the earth, safeguards ecology, and is made with sustainable and biodegradable materials. www.organicbouquet.com