Innovation and Imagination

AMEinfo.com

One of the side-benefits of CSR is fostering innovation and imagination in the corporate sector. Ingenious and even quirky ideas are appearing across the globe, as people think laterally to find relevant, beneficial synergies between businesses and their stakeholders.

Flowers of peace

Flowers and battlefields already have a history together: poppy badges are used to raise money for war veterans in many countries. But an innovative twist on the idea is a new partnership between Organic Bouquet, billed as the world's first organic online florist, and the Adopt-A-Minefield campaign.

Adopt-A-Minefield will promote Organic Bouquet flowers on its website - www.landmines.org - and to its membership through online ads, newsletters and e-mail. Organic Bouquet will then donate 15 percent of its sales made through these channels to the charity. The two will also work together to create various fundraising campaigns.

Organic Bouquet also has a "charitable bouquets" page, where proceeds from the sale of each flower goes to different charities, such as the WWF, Project Hope and the American Humane Foundation. During the 2004 holiday season, Organic Bouquet introduced a "Peace Wreath", a peace sign made from wild-crafted Long Needle Pine. It plans to repeat the wreath this winter, donating a portion of sales to Adopt-A-Minefield.

Organic Bouquet and Adopt-A-Minefield are both committed to enabling land to be put to productive, sustainable use: and this is the key to successful CSR partnerships. Using common links and synergies, a CSR initiative is firstly made easier, as the interest and skill-sets are already in place, and secondly it will added, relevant benefits to both parties.

Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.