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Online Florist Devoted to Green Practices, Good Causes on Valentine's Day and Beyond

San Francisco (January 30, 2006) -, the charitable giving Web site founded by AOL, Yahoo! and Cisco Systems, and, the internet's first organic florist, announced Monday the launch of, the first-ever online florist exclusively offering flowers cultivated to protect to the environment and sold to help a range of good causes.

On the site, launched for Valentine's Day, consumers can select from hundreds of arrangements, all grown with environmentally friendly practices, and choose from 10 different charities to benefit from the purchase. Depending on purchase price, Organic Bouquet will donate $5 or $10 for each bouquet to the charities - all of which have been screened by Network for Good and The charities include the American Red Cross, Heart to Heart International, the Environmental Defense Fund, and Mercy Corps.

" is a great way to give from the heart on February 14 and all year long - it's not only a Valentine to someone you love but also a gift to the environment and the charity you choose," said Bill Strathmann, CEO of Network for Good."

Valentine's Day is the single largest day of the year for flower sales and bridges three intersecting trends:

  • Online Flower Sales: In 2004, $950 million of flowers were sold online (Aggregated sales figures based on publicly available sales data)
  • Online Giving: Online giving to charities has grown exponentially from $192 million in 1999 to $3 billion in 2004 (Craver, Matthews Smith and Co and Kintera)
  • Organics: Organic floral is the newest category in the $228.9 billion LOHAS (Lifestyles of Health and Sustainability) market, in which there are reportedly 63 million Americans who make environmentally based purchasing decisions (

Organic flower production encourages healthy stewardship of the land and eliminates the use of toxic chemicals which can negatively impact the environment.

"Organic flowers are a perfect example of how a gift of love can keep on giving - for the environment, for the community and for the people closest to our hearts," said Gerald Prolman CEO of Organic Bouquet.

Network for Good has processed $86.4 million in donations for more than 20,000 charities since it was established in November 2001. In 2005 alone, Network for Good processed $32 million in donations from 236,000 donors.

The U.S. organic market is estimated to grow to more than $30 billion by 2007. U.S. sales of organic flowers in 2003 grew 52 percent to $8 million. Sales are expected to grow 13 percent annually through 2008 (Organic Trade Association).

Organic Bouquet: Established in 2001, Organic Bouquet ( has pioneered the organic flower market. As a leading voice in the organic movement, it is raising public awareness of critical environmental issues, using sustainably grown flowers as a catalyst for change.

Network for Good: Network for Good ( is an online charitable resource where people can give to more than 1 million charities and search from more than 34,000 volunteer opportunities in one place. The organization's mission is to connect people to all of the charities they want to support via the Internet - using the virtual world to deliver real resources to nonprofits and communities.

Founded in 2001 by the Time Warner Foundation and AOL, Inc.; the Cisco Foundation and Cisco Systems, Inc.; and Yahoo! Inc., Network for Good is an independent, 501(c)(3) nonprofit organization headquartered in Bethesda, MD.

Media Contacts:
Organic Bouquet Inc.
Michael Straus
Office (415) 777-1170 x 302; Cell (415) 519-8343

Network for Good
Katya Andresen
VP, Marketing
Office (240) 482-3208; Cell (202) 577-1932

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.