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In Full Bloom

Everything is coming up roses for this online organic florist.

By April Y. Pennington
Entrepreneur Magazine - May 2006

Next-Gen Innovators Forward-thinking entrepreneurs are making strides in promising areas--from nanotech to biotech to semiconductors. Will any of them build the next Microsoft? The Right Spot Magazine Resources Entrepreneur magazine archive Subscribe Buy back issues Manage your subscription Renew your subscription Article reprints Vital Stats: Gerald Prolman, 46, of OrganicBouquet.comin Mill Valley, California Company: Online organic floral company Seed Planting: With 27 years of experience in the natural and organic products industry, Prolman noticed organic flowers weren't readily available. He was itching to start a business that would generate positive social and environmental change, and knew organic floral production would reduce the use of toxic pesticides. "The need was clear," he says, "and the opportunity was obvious." Growing Together: Before Prolman launched OrganicBouquet.com in 2001, there was no nationwide commercial supplier of organic flowers. In the past five years, he's persuaded growers to go organic, now sourcing in five countries. Though Prolman pays growers a premium, his products are priced the same or lower than those of nonorganic competitors. He remains competitive by keeping marketing costs low--he partners with nonprofits and reaches 5 million consumers monthly through their e-mails and newsletters. A percentage of sales from select bouquets go to these charities. Mindful Purchases: With Americans spending $230 billion annually on socially and environmentally responsible products, organic consumption is a growing movement. "Consumers want to know who produces their products, how the environment is affected and how workers are treated," says Prolman, who adds that OrganicBouquet.com will deliver more than 100,000 bouquets worth over $5 million this year. Also offering organic and fair-trade gourmet chocolates, teddy bears stuffed with organic lavender, and recycled glass vases, Prolman will soon expand to other eco-gifts and take business to Canada, Europe and Asia. "It's not just for the organic zealots," he insists. "This is for people who care for the earth." the competition cometh: "We expect and welcome organic competitors," says Prolman. "When we see [competition], we'll know we've done our job well."

Originally printed in the May 2006 issue in Entrepeneur Magazine



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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.