Supermarket chain QFC honors civil rights leader with new campaign

Organic Style Ltd. to donate portion of sales to Rosa Parks foundation
by Sustainable Food News
January 4, 2008

Seattle-based QFC is the first retail chain in the nation to carry roses honoring Rosa Parks, a historic leader of the U.S. civil rights movement.

Called "Freedom, a rose in honor of Rosa Parks," the roses retail for $16.99 per dozen at 40 QFC supermarkets in Washington and Oregon.

The roses come in specially-marked packages with details about the life and accomplishments of Parks.

Online eco-boutique Organic Style Ltd. developed the project and will donate a portion of every sale to the Rosa & Raymond Parks Institute for Self Development, which was co-founded by Parks and Elaine Eason Steele in 1987.

On Dec. 1, 1955, Parks refused to surrender her seat to a white male passenger, touching off a 381-day bus boycott led by Dr. Martin Luther King, Jr., which led to the 1956 U.S. Supreme Court ruling that segregation on buses was unconstitutional.

Organic Style has earmarked an estimated 10 million stems - or about 835,000 dozen bunches - of Freedom roses this year, all of which will be certified as sustainably grown by Veriflora, an international program that guarantees environmental protection and fair labor practices.

Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.