Green Shopping Spotlight: Organic Style
by By Victoria Everman
Thanksgiving is only a week away, which means the gift-giving season is in full swing. To make your seasonal shopping easier and more sustainable, I'm bringing you a series of green online stores that offer a wide variety of eco-gifts that would make anyone on your list feel appreciated. The first offering in this series was Max and Zane and now, for my second installment, I bring you Organic Style.
You might remember Rodale's Organic Style Magazine, which ran from 2001 to 2005, acting as a vital source of information for consumers during the early stages of the second coming of the environmental movement. Bought by sustainable flower innovator Organic Bouquet in May of this year, I interviewed Organic Bouquet's CEO Gerald Prolman not long after the deal was made public. Launched just a few days ago, Organic Style is primed to become a top eco-shopping destination.
"All the products sold on the site will be either certified organic, transition to organic, bio-dynamic, sustainable, Fair Trade or a new category we call 'not certified but worthy.' To help get the word out, we plan re-launch the Organic Style magazine in the second quarter of 2008. We plan to initially publish the Organic Style magazine quarterly and offer it as a free OrganicStyle.com customer benefit. We want to give our customers information that will be valuable in their lives, that will help them make informed decisions about a balanced and responsible way to live and celebrate life," said Gerald Prolman in our August interview.
As expected, Organic Style offers a breathtaking variety of flowers, wreathes, and plants - my personal favorites are the charitable bouquets, which give a percentage of each purchase price to each bouquet's non-profit organization. The holiday section offers seasonal gift baskets, wreathes, and gifts for your favorite canine (hopefully they'll had some feline offerings too). As a bit of a sweets fiend, I was instantly drawn to the organic holiday sugar cookies and organic gingerbread cookies gift baskets. If gift baskets are your favorite way to give gifts, make sure to check out the gourmet section of Organic Style, which has nearly 30 different eco-combinations.
Even after the holidays have passed, Organic Style is a bookmark-able shopping destination for green wardrobe, gardening, and bed & bath goods (I've already got my eyes on their beautifully colored organic blankets). With my eco-fashion business focus, I couldn't help but be impressed by their apparel category that offers no-nonsense, well-designed garments and accessories.
Though most of us don't need an extra incentive to shop, Organic Style has a built-in eco-points program. Every time you make a purchase on the Organic Style site, your earn eco-points (1 point for each dollar spent). For every 10 points your earn, you can use them for $1 off a future purchase. Upon reaching a few hundreds points, you can also redeem your eco-points for free flower bouquets to help brighten your (or someone else's) day.
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