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5 things you need to know about buying flowers online

by Janet Reese
USA Weekend
  1. Check the company's website to see how it sends the flowers. Are they in a vase or are they boxed? "Flowers sent through a local florist typically arrive professionally designed in a vase or container, ready to be displayed," says Jennifer Sparks, vice president of marketing for the Society of American Florists. "Flowers sent through a grower or distribution center usually arrive in a box and must be set up by the recipient."

  2. Beware of "order gatherers" -- companies that take orders through the Internet, pocket a commission and pass on the remaining money to a local florist to fill the order, says Amy Stewart, author of "Flower Confidential: The Good, the Bad and the Beautiful in the Business of Flowers." "Consumers receive less than what they pay for and have little recourse for resolving problems. Order gatherers appear to be local but are based somewhere else. If in doubt, call them to find out." If you want to buy online but still support a local business, then try or B. Brooks Fine Flowers (, two online networks of local florists.

  3. Select "green" flowers. Consider eco-friendly, organic, fair trade or VeriFlora-certified flowers. "Buying 'green' flowers is a great way to support better farming practices all over the world, and they're priced competitively," Stewart says. Find eco-friendly options at and

  4. Compare prices. Find out how much will be added to the price for service charges, shipping or delivery and whether a vase is included in the price. "A good way to comparison shop is to find out how many stems you're getting, then calculate the price per stem," Stewart says. "Mixed bouquets and potted plants are good values, too."

  5. Read the terms. Check the company's replacement or refund policy and freshness guarantee. Find out who will deliver the flowers -- a ground carrier such as FedEx or a floral shop employee. Provide the correct delivery address where the recipient can receive the flowers directly.

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.