VeriFlora® certified by Scientific Certification Systems, and grown with the least environmental impact. All growers and handlers must meet rigorous performance criteria in the following areas before being awarded the VeriFlora® certification:

• sustainable crop production
• ecosystem protection
• fair labor practices
• community benefits
• product quality

VeriFlora® is America’s first comprehensive sustainability certification program for the floral and potted plant industries. The VeriFlora® "Certified Sustainably Grown" label is your guarantee that flowers and potted plants have been produced in an environmentally and socially responsible manner and meet the highest standards for freshness and quality. When you choose a VeriFlora® product, you are contributing to a global movement to encourage companies to become sustainable. Already, this has resulted in significant and positive change for farmers, farm workers, and the environment.

The VeriFlora® certification program establishes procedures for verifying agricultural production and handling practices, from soil preparation and seed planting through production, harvest, and post-harvest distribution. The program is administered by Scientific Certification Systems(SCS), a leader in third party certification services and standards development. To be certified, growers and handlers must meet rigorous performance criteria in the following key areas:

• Sustainable Crop Production – Controlling pests and diseases with the least environmental impact; building soil fertility and health to support the ecosystem, prevent erosion, and capture and store carbon from the atmosphere; phasing in organic practices over time.

• Ecosystem Protection – Protecting ecosystems in and around the farm, including streams, rivers, riparian zones, wetlands areas, habitats and species with recognized high ecological value, and other biologically and culturally significant areas.

• Resource Conservation and Energy Efficiency – Conserving precious natural resources through careful water use and quality control practices, energy saving initiatives, greenhouse gas emission reduction efforts, and product packaging minimization.

• Integrated Waste Management – Providing safe storage and proper handling and disposal of farm chemicals, and encouraging composting or recycling of agricultural and non-agricultural wastes.

• Fair Labor Practices – Ensuring a safe, equitable and healthy work environment, and providing access to key services as needed.

• Community Benefits – Supporting local communities through preferential purchasing, hiring, infrastructure improvements, and collaborative problem-solving.

• Product Quality – Implementing quality assurance and product tracking procedures to ensure that sustainably grown products are properly handled from the time they leave the farm until they reach the consumer, for maximum freshness and longevity.