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Media Contacts Offers New Eco-Friendly Floral Alternatives
this Mother's Day

March 15 2004 Novato, CA -- Consumers have enthusiastically embraced organic and natural foods, making it the fastest growing segment of the retail grocery business. Now the same sustainable approach is being used to grow and sell flowers. is the first and premier online source for organic flowers that connects eco-inspired consumers to environmentally responsible flower growers.

This Mother's Day Eco-friendly flowers are a great way to say, "I love you and the Earth too!" according to Organic Bouquet's founder and CEO, Gerald Prolman.

Green Label flowers, a category recently pioneered by Organic Bouquet in the U.S., is the new addition to the earth friendly floral choices at The Green Label assures consumers that flowers are grown by standards that verify good social and environmental practices.

Organic and Green Label are similar in that both standards encourage healthy stewardship of the earth and prohibit the use of persistent and highly toxic chemicals. Although Green label practices allow some minimal, low-impact chemical use, there is an additional social component that addresses the safety and overall well-being of the farm workers.

For example, one of Organic Bouquet's Green Label growers, Elite Flower in Bogotá, Colombia, established a first-rate school on its farm, which currently has 260 children in attendance. All employees can enroll their children from infancy to eighth grade, after which they are bussed to a high school in Bogotá.

"Educating and caring for our children and giving back to the future of our community is our most important mission," says Juan Carlos Hannaford, founder and president of Elite Flower.

Elite Flower pays its staff above minimum wage, and there are rigorous procedures in place that assure a safe working environment. Other benefits include cheerful dining facilities that provide nutritious meals for all the employees (where the owners eat as well), quality medical and dental care, and a new program that helps employees build their own homes.

Organic Bouquet's first Green Label flowers include a new scented, light pink garden variety rose named Sweet Moments, pastel colored gerberas, fragrant white lilies, stunning amaryllis, and a variety of colorful spring bouquets. Certified organic roses and tulips are also featured items.

Organic Bouquet's farmer direct "just picked" delivery system makes it possible to ship the freshest flowers directly from its growers, significantly reducing the time from harvest to vase. The result is long-lasting flowers guaranteed to stay garden-fresh for at least 7 days.

Organic Bouquet Inc. began as a wholesale provider of organic fresh cut flowers to leading upscale natural food retailers. Whole Foods Markets, the leading US natural and organic foods supermarket chain with 150 stores across the country, were among the first retailers to feature the Company's organic flowers. offers eco-friendly Mother's Day bouquets starting at $29.95 delivered anywhere in the US overnight. These flowers are competitively priced in comparison to other leading online florists with added benefits for the environment and humankind.

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.