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Flower Power: Organic Bouquet Inc. and Delaware Valley Wholesale Florist
Form Strategic Alliance.

December 1, 2003 Novato, CA -- Organic Bouquet Inc. the nations leading organic floral provider, announced today the formation of a strategic alliance with Delaware Valley Wholesale Florist, the largest wholesale floral distributor in the United States.

Earlier this month, Organic Bouquet Inc., signed an agreement to license its brand to Delaware Valley, for wholesale sales of organic flowers in North America. With its wholesale operations in the care of Delaware Valley, Organic Bouquet Inc. will refine its focus to the expansion of its socially and environmentally responsible gift products web business,

In conjunction with the signing of the agreement, Delaware Valley established a new business unit to market organically grown flowers under the Organic Bouquet brand to upscale retail chains and floral shops nationwide. The Companies have agreed to combine resources to increase sourcing, sales and improve logistics in order to step up the growth of the burgeoning organic floral category.

Delaware Valley currently operates five distribution centers located in the Northeast and Mid-Atlantic regions along with a large floral trucking and logistics operation based in Miami.

Ted Johnson, president of Delaware Valley's mass-market division is responsible for the development of this new business unit.

"Delaware Valley has often been at the forefront of floral business trends in the US and this licensing agreement is a continuation of our progressive position. We see our relationship with Organic Bouquet to be a unique opportunity for Delaware Valley to be part of rapidly expanding new segment of the flower business. By using our strength in logistics, sales and direct farm relationships, we are looking forward to helping expand the organic and green floral category in the United States, stated Ted Johnson, President of the Mass Market division of Delaware Valley Wholesale Florist.

Organic floral is the newest category in the $230 billion LOHAS market (Lifestyles of Health and Sustainability). According to Dr. Paul Ray co-author of The Cultural Creatives, there are 50 million people in America who make environmental based purchase decisions. Organic Bouquet was established to meet that demand.

Gerald Prolman, a pioneer in the organic food business, founded Organic Bouquet Inc in 2001. He set out to establish the market for organic flowers. In just a few years, and almost single-handedly, Prolman's passion and vision has created an entirely new category in the American fresh-cut flower trade: organic floral.

"We are excited about the prospects for accelerated growth as a result of our partnership with Delaware Valley. They are very well respected in the trade and their commitment to develop the organic category adds a new level of support and credibility that will encourage further participation from the trade", stated Organic Bouquet Founder and CEO, Gerald Prolman.

Prolman started Organic Bouquet because he saw a need for the highest quality flowers to be grown in a sustainable manner. Flowers are grown with a variety of fertilizers, insecticides, fungicides, nematocides and plant growth regulators. The U.S does not inspect flowers grown here or abroad for pesticide residues. At the same time it requires that flowers arrive at our borders pest-free. Trade laws thus encourage the use of strong chemicals.

According to Gerald Prolman, "The future of agriculture exists in the utilization of sustainable farming practices that are environmentally sound. Organic production systems clearly lead the way to this new standard."

"Organic farming does not pollute the earth or leach toxic chemicals into our water systems. Organic farmers leave the earth in better condition than when they started farming. This is the old-fashioned way of farming. Growing flowers organically is safer for farm workers and is good for the environment"

Prior to the formation of Organic Bouquet there were no commercial organic floral supplies sufficient to service a national market. In addition, industry and consumer awareness of the need for organic flowers was minimal.

Prolman has devoted the past three years to organizing a regionally diverse network of organic flower growers in order to supply the natural products market with an alternative to flowers grown with synthetic chemicals while at the same time broadly disseminating the need for organic flowers with consumers and the trade. As a result, increasing supplies of organically grown flowers are emerging from the US, Ecuador, Colombia, Panama, Holland and Africa and retail demand is on the rise.

Organic Bouquet Inc. began as a wholesale provider of organic fresh cut flowers to leading upscale natural food retailers. Whole Foods Markets were among the first retailers to feature the Company's organic flowers.

"Organic flowers are a significant new development for our floral department which we plan to expand as supply is available. Organic flowers are important because they are good for farm workers, the environment and our florists are happy to handle them." stated Martin Magadan, floral buyer for 20 Southern California Whole Foods stores.

Magadan further commented: "Our customers expect to find the best environmental alternatives when they shop at Whole Foods Markets. We are here to make that happen and are committed and proud to be a leader in organic flowers"

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.