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Pick Your Poison
By Amy Stewart
The New York Times - May 14, 2006
WHEN I send a bouquet to my mother on the second Sunday in May, I'm motivated by this familiar
scene from childhood: Mom walking in the door at the end of the day, paperwork spilling out of her
briefcase, her feet aching to get out of high-heeled shoes and her mind already turning to what she
could cook for dinner. She worked a series of difficult jobs that she didn't particularly like to help
keep food on the table. For that, she gets flowers.
This annual floral tradition—one that I participate in along with roughly half of all Mother's Day
shoppers, bringing in about $1.98 billion to American flower shops—was fairly uncomplicated until
I started wondering about the women who might harvest those flowers. The question of where and
how our flowers are grown raises all sorts of thorny issues for consumers. But today I've sent my
mother a bouquet that doesn't come at the expense of someone else's mother, working under much
worse conditions and for much less pay.
Of the roughly four billion stems we buy each year, 78 percent are imported, mostly from Latin
America. One impetus for moving cut flower production to countries like Colombia and allowing the
flowers to be shipped to the United States tariff-free was a misguided hope that such projects would
provide an alternative to coca production.
While the drug war rages on, serious labor and environmental problems associated with floriculture
have now moved south of the border. Imported flowers can't show any signs of bugs and fungus when
they arrive at Miami International Airport for inspection. In their eagerness to make sure that their
flowers pass muster, many growers in Latin America douse their crops in agricultural chemicals that
are banned or severely restricted here at home.
On a flower farm in Ecuador, I saw workers dunk bunches of roses, blossom-first, into a barrel of
fungicide just before shipment. The stench was so overpowering that I had to resist the urge to run
outside for air. Chemicals dripped off the flowers, they sloshed on the floor and it seemed impossible
that the workers—almost all women—could get through the day without getting covered in them,
In addition to the health hazards that such chemicals pose, the runoff of pesticides and fertilizers into
streams and aquifers threatens already fragile water resources. This has prompted agencies like
Canada's International Development Research Center to invest in long-term projects to study the
extent to which these chemicals persist in the environment. All this for a flower? When I watched
Ecuadorean workers move through a field of baby's breath—a filler that is nothing but an
afterthought in most arrangements—dressed in full protective gear to shield themselves from
chemicals, I realized that something had gone horribly wrong with the Mother's Day bouquet. I
couldn't stomach the idea of buying those flowers for my mom. But until recently, there weren't
One is the new VeriFlora label, which establishes sustainable agriculture and labor standards for
flowers grown anywhere in the world for sale in the United States. Two farms in California and two
in Latin America have been certified so far, representing about 250 million stems per year that
enlightened consumers can send their mothers. Some of those flowers are organic, and others are
grown using the least toxic methods available with a commitment to move to organic practices
eventually. All growers are monitored for compliance with local labor laws.
So where are these eco-label flowers? Good question. I've asked dozens of florists why they don't offer
organic or certified flowers, and every one of them told me that their customers haven't asked for
them. Some didn't want to call the rest of their flowers into question by offering socially responsible
bouquets as well. But organic and conventional products are sold side by side in grocery stores;
there's no reason flowers should be different.
It's a vicious cycle. Growers won't participate in the program unless they see a market for certified
flowers. Retailers won't stock them unless their customers demand them.
And although shoppers might prefer "green" bouquets if they saw them, they can hardly be blamed
for not asking for them.
Try this experiment: Call your florist and say that you'd like a dozen pesticide-free roses delivered to
your mother. Explain that you also want an assurance that the woman who picked them wasn't forced
to work unpaid overtime or take her children to work to help her meet her quotas.
Silence? Yeah, that's the response my florist gave, too. But my mother didn't raise a shrinking violet.
I said that I would find certified flowers somewhere, and eventually I did. Mom, your roses are
coming from an Internet florist that sells only organic bouquets. I don't know what the woman who
picked them will do with her day off, but at least I know that she gets a day off. I wish a happy
Mother's Day to both of you.
Amy Stewart is the author of the forthcoming "Flower Confidential: The Good, the Bad and the
Beautiful in the Business of Flowers."
Originally published in the May 14, 2006 issue of The New York Times