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Eco-Flower Market to Grow Over 600 Percent by 2012 predicts record sales this Valentine's Day

San Francisco (February 1, 2007) – By Valentine's Day 2012, the U.S. market for environmentally-friendly roses and flowers will exceed $100 million, predicts, the leading retailer of organic and certified sustainable flowers.

"We expect to ship 200,000 blooms next week for Valentine's Day, and more than 20 million stems of earth-friendly roses and flowers in 2007," according to Gerald Prolman, founder and CEO of "We are racing to keep up with demand."

Valentine's Day ranks as the top flower-selling holiday for florists, capturing 34% of annual sales, according to, created by the Society of American Florists.

Prolman, whose entrepreneurial efforts recently landed him on the cover of Fortune Small Business magazine for introducing the more than five-foot high World's Tallest Roses, believes that the $20 billion U.S. floral market is ripe for change.

Organic Bouquet, founded in 2001, offers flowers grown under certified sustainable farming practices, including Organic and Veriflora™ - a new certification for the fresh cut flower trade that verifies the environmental practices as well as the social and ecological aspects of growing flowers. is selling one dozen Veriflora certified Deluxe Red Roses for $64.95, plus tax and shipping. A second dozen can be added for $20 more.

"Americans are spending $230 billion each year on environmentally responsible purchases," said Prolman. "Conscious consumerism isn't a passing fad, but a serious consideration at all levels of the economy."

Organic flowers are the fastest growing sector of the non-food organic market, growing 50% in 2005 to $16 million in sales. Overall, the U.S. organic market is estimated to be worth $14.6 billion in annual sales, growing at approximately 17% per year.

About Organic Bouquet: Organic Bouquet (, established in 2001, has pioneered the organic flower market. As a leading voice in the organic movement, it is raising public awareness of critical environmental issues, using sustainably grown flowers as a catalyst for change.

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.