phone 877-899-2468 | my account | basket
What's New
Press Releases
Media & Online Coverage
Video Clips
About Us
Eco Standards
Together We Can
Contact Us
Media Contacts

Organic Bouquet, Inc. Acquires Organic Style™ from Rodale Inc.

Newly Incorporated Organic Style Limited to Launch Eco-Living Portal

Los Angeles (May 15, 2007) – Organic Bouquet, Inc. (—pioneer of the $150 million eco-friendly flower market—today announced the purchase of Organic Style™ trademark and brand from Rodale Inc.

The newly incorporated company, Organic Style Limited, will become an international eco-lifestyle company, offering flowers, gifts, and products across multiple categories.

"We started six years ago with the development of our flagship brand," said Gerald Prolman, Organic Bouquet's founder and CEO. "Organic Style Limited will be a new 'eco-lifestyle' destination for people seeking high quality products that uphold the well-being of the planet and humankind."

The announcement came at the LOHAS 11 Forum, with leaders from Fortune 500 companies and industry leaders in the organic and sustainable sector in attendance. LOHAS is an acronym which stands for "Lifestyles of Health and Sustainability" and describes a $226.8 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. Approximately 30 percent of the adults in the U.S., or 63 million people, are currently considered LOHAS Consumers.

Prolman also announced that Adrian Bellamy has become Chairman of the Board of Organic Style Limited. Bellamy also holds positions as chairman of the Body Shop (a division of L'Oréal, OREP: Paris Stock Exchange), chairman of Reckitt Benckiser PLC (RB: LON), and sits on the boards of the Gap (GPS: NYSE) and Williams-Sonoma (WSM: NYSE).

J.I. Rodale, Founder of Rodale Inc., is considered the pioneer of the organic movement. Rodale published Organic Style magazine from 2001-2005, during which time it became a leading resource for sustainable living.

"Gerald Prolman has exciting plans for growing the Organic Style brand. We look forward to working with him in the future," said Maria Rodale, Vice Chairman of the Board of Rodale. "My grandfather, J.I. Rodale, was instrumental in starting the organic movement, and we're all doing our part to help fulfill his vision to help and encourage people to achieve good health for themselves, their families and their communities."

Prolman plans to launch in time for the 2007 Holiday season, and Organic Style as a custom publishing magazine in 2008.

About Organic Bouquet: Established in 2001, Organic Bouquet ( is the world's first online organic florist. Organic Bouquet is at the forefront of a profound and rapid transformation of the $20 billion floral market, setting a new standard that upholds the well being of farm workers, the protection of ecosystems, and the preservation of the Earth, while providing consumers with the highest quality products available.

Follow us on Twitter Fan us on Facebook
© Copyright 2017

Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.