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Supermarket chain QFC honors civil rights leader with new campaign

Organic Style Ltd. to donate portion of sales to Rosa Parks foundation
by Sustainable Food News
January 4, 2008

Seattle-based QFC is the first retail chain in the nation to carry roses honoring Rosa Parks, a historic leader of the U.S. civil rights movement.

Called "Freedom, a rose in honor of Rosa Parks," the roses retail for $16.99 per dozen at 40 QFC supermarkets in Washington and Oregon.

The roses come in specially-marked packages with details about the life and accomplishments of Parks.

Online eco-boutique Organic Style Ltd. developed the project and will donate a portion of every sale to the Rosa & Raymond Parks Institute for Self Development, which was co-founded by Parks and Elaine Eason Steele in 1987.

On Dec. 1, 1955, Parks refused to surrender her seat to a white male passenger, touching off a 381-day bus boycott led by Dr. Martin Luther King, Jr., which led to the 1956 U.S. Supreme Court ruling that segregation on buses was unconstitutional.

Organic Style has earmarked an estimated 10 million stems - or about 835,000 dozen bunches - of Freedom roses this year, all of which will be certified as sustainably grown by Veriflora, an international program that guarantees environmental protection and fair labor practices.

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