phone 877-899-2468 | my account | basket
What's New
Press Releases
Media & Online Coverage
Video Clips
About Us
Eco Standards
Together We Can
Contact Us
Media Contacts Launches Eco-Luxury Boutique

Massive Expansion of Flagship Floral Brand

San Francisco (November 12, 2007)

Organic Style Limited today announced the launch of - a ground-breaking eco-luxury online shopping destination that will serve the rapidly growing market in the U.S. for organic and sustainable products.

The initial roll out of will include Gourmet Organic gift baskets, Gifts for Gardeners and Nature Lovers, Organic cotton Bed and Bath products, Eco-chic designer Apparel, gifts for the Eco-Savvy Pet and a wide selection of earth friendly flowers through the company's flagship brand

This venture is the brainchild of eco-entrepreneur Gerald Prolman, founder and CEO of, who is widely credited for creating the U.S. market for organic and eco-friendly flowers, a rapidly growing segment of the $20 billion U.S. market for fresh cut flowers and plants.

Prolman, who has been featured in Fortune Small Business, Entrepreneur Magazine, The Wall Street Journal, CNN, ABC, CNBC, Fox, and the Today Show, will serve as the CEO of Organic Style Limited. The Company plans to replicate operations in the UK during early 2008.

Adrian Bellamy serves as Chairman of the Board of Organic Style Limited. Bellamy also holds positions as chairman of the Body Shop (a division of L'Oreal, OREP: Paris Stock Exchange), chairman of Reckitt Benckiser PLC (RB: LON), and is a director on the boards of the Gap (GPS: NYSE) and Williams-Sonoma (WSM: NYSE).

Organic Style, a popular magazine published from 2001-2005, became a leading resource for sustainable living. Prolman purchased the dormant brand from Rodale Inc (publishers of Prevention magazine and An Inconvenient Truth) earlier this year and plans to re-launch an on-line version of the magazine in early 2008.

" offers unique and stylish responsibly-produced products for customers who care about the people who produced the goods and how the earth was treated in the process," said Prolman.

Previously, Prolman founded Made In Nature, the nation's first nationally distributed brand of organic produce, which he sold to Dole Food Company in 1994, spurring major financial investment in the then-fledging organic sector.

The U.S. marketplace for goods and services focused on health, the environment and sustainable living is estimated at nearly $230 billion in annual sales including 63 million people, or approximately 30 percent of adults, according to research by the Pennsylvania-based Natural Marketing Institute.

About Organic Style Limited: Organic Style Limited is a new eco-lifestyle shopping destination for people seeking high quality products that uphold the well-being of the planet and humankind. Organic Style Limited expands upon their flagship brand,, America's pioneer of organic and eco-flowers.

Follow us on Twitter Fan us on Facebook
© Copyright 2017

Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.