OrganicStyle.com Launches Eco-Luxury
San Francisco (November 12, 2007)
Massive Expansion of Flagship Floral Brand
Organic Style Limited today announced
the launch of
www.OrganicStyle.com - a
ground-breaking eco-luxury online shopping destination that will serve the
rapidly growing market in the U.S. for organic and sustainable products.
The initial roll out of
will include Gourmet Organic gift baskets, Gifts for Gardeners and Nature
Lovers, Organic cotton Bed and Bath products, Eco-chic designer Apparel,
gifts for the Eco-Savvy Pet and a wide selection of earth friendly flowers
through the company's flagship brand
This venture is the brainchild of eco-entrepreneur Gerald Prolman, founder
and CEO of
OrganicBouquet.com, who is
widely credited for creating the U.S. market for organic and eco-friendly
flowers, a rapidly growing segment of the $20 billion U.S. market for fresh
cut flowers and plants.
Prolman, who has been featured in
The Wall Street Journal, CNN, ABC, CNBC, Fox, and the Today Show,
will serve as the CEO of Organic Style Limited. The Company plans to
replicate operations in the UK during early 2008.
Adrian Bellamy serves as Chairman of the Board of Organic Style Limited.
Bellamy also holds positions as chairman of the
Body Shop (a division of
L'Oreal, OREP: Paris Stock Exchange), chairman of
Reckitt Benckiser PLC (RB: LON), and is a
director on the boards of the
Gap (GPS: NYSE) and
Williams-Sonoma (WSM: NYSE).
Organic Style, a popular magazine published from 2001-2005, became a leading
resource for sustainable living. Prolman purchased the dormant brand from
Rodale Inc (publishers of
Prevention magazine and
An Inconvenient Truth)
earlier this year and plans to re-launch an on-line version of the magazine
in early 2008.
OrganicStyle.com offers unique and stylish
responsibly-produced products for customers who care about the people who
produced the goods and how the earth was treated in the process," said
Previously, Prolman founded
Made In Nature,
the nation's first nationally distributed brand of organic produce, which he
Dole Food Company in 1994, spurring major
financial investment in the then-fledging organic sector.
The U.S. marketplace for goods and services focused on health, the
environment and sustainable living is estimated at nearly $230 billion in
annual sales including 63 million people, or approximately 30 percent of
adults, according to research by the Pennsylvania-based Natural Marketing
About Organic Style Limited: Organic Style Limited is a new eco-lifestyle
shopping destination for people seeking high quality products that uphold
the well-being of the planet and humankind. Organic Style Limited expands
upon their flagship brand, OrganicBouquet.com, America's pioneer of organic