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Organic Style Magazine Reborn

SAN FRANCISCO, CALIFORNIA, Feb. 6, 2008 -- The new exclusively-online Organic Style magazine ( launches today, heralding a green era in digital media.

The Organic Style premier issue includes an exclusive interview with Maria Rodale, publisher of the original Organic Style magazine, and in-depth features about organic cotton farming in India, wildlife conservation in Kenya, sustainable flower growing in Ecuador, a tribute to Civil Rights icon Rosa Parks, and a look into the important work of Women for Women helping international victims of war. The issue also includes engaging articles on eco-living, fashion, gardening and travel, enriched media such as video stories and music, and a catalog featuring a special collection from the boutique.

"In Organic Style magazine, you'll meet growers, artisans, environmentalists, humanitarians and visionaries - people who are truly inspirational," said Gerald Prolman, publisher and eco-entrepreneur. "It's a window to our world, through which you'll discover the intrinsic beauty at the heart of the environmental movement."

Rodale Inc. published the original Organic Style magazine from 2001-2005, during which time it became a leading resource for sustainable living. In 2007, Rodale sold the Organic Style brand to Prolman, who is the founder and CEO of Organic Bouquet, Inc., the pioneer of the organic flower industry. Prolman formed UK-based Organic Style Ltd. to further the company's international expansion plans. In November, was launched as an online boutique for eco-luxury products.

Digital publishing fits with Organic Style's philosophy of environmentally-responsible commerce. Organic Style magazine is produced with state-of-the-art digital publishing technology, enhanced with audio, video, and advertiser links, and can be easily accessed on any web browser. The digital publishing trend has been growing exponentially, with more than 200 new online initiatives - including those by Time Inc., Meredith, and Condé Nast - introduced in 2007 alone, according to Magazine Publishers of America.

Organic Style magazine will publish quarterly and subscriptions will initially be free.

About Organic Style Ltd.:

Organic Style Ltd. is the parent company for several leading eco-brands providing inspiring products that uphold the well-being of the planet and humankind. Brands include (, an online eco-boutique; Organic Style Magazine (; Organic Bouquet (, America's pioneer of organic and certified sustainably-grown flowers; and (, the wholesale floral division serving upscale retailers, hotels, spas and florists.

Press inquiries: Contact Michael Straus, Straus Communications, 415-777-1170 x 302,415-519-8343,

Additional Background:

  • Organic Bouquet, Inc. Acquires Organic Style -
  • Revolution Began with Love and Flowers -
  • Read Organic Style magazine -
  • Organic Style magazine home page -

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.