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Business Uses Innovative Ways to Honor Rosa Parks, Promote Organic Business

Emerging Minds

DETROIT ( - Organic Style Ltd., has developed an innovative way to honor Rosa Parks as well as to promote the products of their organic business. The concept is called Freedom®, a rose in honor of Rosa Parks, and will feature a special variety of vibrant red roses available online at the company's website.

Organic Style Ltd. will donate ten percent of on-line sales from this promotion to Detroit's Rosa & Raymond Parks Institute for Self Development (, which was co-founded by Rosa Parks and Ms. Elaine Eason Steele in 1987.

According to Organic Style Ltd., this promotion was announced during a ceremony held at Detroit's Charles H. Wright Museum of African American History. Attendees included Judge Damon Keith, one of America's first African American federal judges, actress Cicely Tyson, and officials representing Michigan Governor Jennifer Granholm and Detroit's Mayor Kwame Kilpatrick.

"Freedom®, a rose in honor of Rosa Parks, expresses visually the admiration and love of people from around world for Mrs. Parks who changed the course of history," says Elaine Steele, Mrs. Parks' friend of forty-five years.

On December 1, 1955, Mrs. Parks' historic refusal to surrender her seat to a white male passenger, and her subsequent arrest on December 5, led to the 381-day bus boycott led by Dr. Martin Luther King, Jr., and to the 1956 U.S. Supreme Court ruling that segregation on buses was unconstitutional.

The Freedom® rose bouquet will retail for $49.95 (plus tax and shipping), and is available at, and from participating florists and retailers across the nation.

"Mrs. Parks was an extraordinary person who made the world a better place, and we are deeply honored to support her vision for equality and a just society," said Gerald Prolman, CEO of Organic Style.

Organic Style has earmarked an estimated ten million stems - or about 835,000 dozen bunches - of Freedom® roses in 2008, all of which will be certified sustainably grown by Veriflora® - an international program that guarantees environmental protection, fair labor practices and flower quality.

- See the roses -

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Sustainable Flowers Make The Perfect Gift For All Occasions

Organic Bouquet is the largest online provider of eco-friendly and organic floral gifts. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding resources for farm workers and artisans. Organic Bouquet partners with select flower farms in California, Ecuador and Colombia. All of our flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase flowers from Organic Bouquet, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly flower arrangements include roses, calla lilies, tulips, gerbera daisies, hyacinths, sunflowers, alstromeria lilies and blue iris. In addition to a complete line of flower arrangements, we offer gift baskets, fruit baskets, nut baskets, gourmet chocolates, gourmet cookies, plants and  wreaths. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our flowers make the perfect gift- birthday celebration flowers, anniversary flowers, holiday flowers, or floral arrangements simply to say thank you. Sending flowers from Organic Bouquet says that you care not only about the person receiving the flowers, but also about the environment. All of our gift items are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to put a smile on someone’s face.

Whether you are purchasing online, or through one of our customer service specialists, you can be assured you are ordering the freshest quality of flowers and environmentally friendly gifts.