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Woo Your Valentine, Save the Planet

by Bruce Horovitz
USA Today

There was a time when it was politically correct to hand your loved one a valentine, a box of chocolates, a bouquet of flowers and, perhaps, a bottle of perfume on Valentine's Day.

That time may be gone.

To be PC this year, the valentine needs to be paperless, the chocolates should be organic, the flowers must be Fair Trade-certified and the perfume - better check that it was made without animal experiments.

A politically correct Valentine's Day is kinder to the planet, poor folks in foreign lands and furry friends. "You shouldn't be hurting anyone or anything on Valentine's Day, the day of love," says trends guru Faith Popcorn. "The country is rediscovering a social conscience of ethics, passion and compassion."

Sales of organics jump at Valentine's Day, says Holly Givens, Organic Trade Association spokeswoman. "We're trying to figure out how to pack 15,000 organic flower boxes in eight hours," says Gerald Prolman, CEO of Organic Style.

Retailers are on board

View Article Here



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